Alfred Sung has stayed true to the same vision of timeless, uncomplicated style for nearly 40 years, from the early days dressing the emerging working woman of the 1980's to the numerous fashion and accessory lines bearing the brand's name. Alfred Sung and business partners Mimran Group Inc. are Canadian leaders in the design, marketing and distribution of luxury apparel, accessories, home fashion and fragrances. The brand is synonymous with elegant design, impeccable quality and attention to detail.

We believe in simplicity, consistency and building a wardrobe with items you can wear season after season. Versatile, sophisticated and easy to wear, our products are designed with purpose. Considered design, exceptional quality and the perfect fit have always been the hallmarks of our brand. Based in Toronto Canada, our timeless designs transcend both age and season with a signature sense of understated luxury.

 CELEBRATING 40 YEARS OF STYLE

1980-2020

A STAR IS BORN

ESTABLISHED

Thirty year old Alfred Sung starts his women's fashion collection alongside business partners the Mimran family.  The brand achieves immediate acclaim in North America by both consumers and critics.

Maclean's Magazine

King Of Fashion

Canadian national news magazine Maclean's proclaims ALFRED SUNG The New King Of Canadian Fashion in an 8 page cover story.

CLUB MONACO

Great New Ideas

Alfred Sung was the founding designer and inspiration of storied lifestyle retailer Club Monaco - Great New Ideas by Alfred Sung.  It was later sold to Polo Ralph Lauren.

The Essence Of Style

SUNG

After almost 3 years of development with an all-star team including Pierre Dinand designing the bottle and Givaudan developing the essence along with Alfred himself, SUNG ALFRED SUNG was launched in 1986, becoming an instant classic.

Canada's Design Ambassador

International Style

ALFRED SUNG continues to define Canadian fashion by achieving international status with his trusted women's collection available at distinguished department stores and free standing shops worldwide

Balance & Harmony

Shi

Between 1996 and 1999, Alfred set out with a renewed optimism to create one of his most enduring and thoughtful fragrances - SHI ALFRED SUNG - Reflect The Calm Within

Must Be Love

ALWAYS

ALFRED SUNG commemorates 20 years designing bridal gowns and bridesmaids dresses with the release of a new fragrance, ALWAYS ALFRED SUNG to celebrate the bride.

Couture Tailoring

A New Generation

ALFRED SUNG the iconic Canadian brand is set to celebrate 40 years of style by continuing a tradition of fashion-forward couture tailoring and a new generation at the helm.