The Journal Blog

The Sartorial Gentleman

Style: What defines Alfred's personal style?

Flashback: To The Canadian Festival Of Fashion In 1985

Trend: Why it's time to go slim

Travel: A Refined guide to Palm Beach

Flashback: Alfred's journey to becoming a master designer

Flashback: This is the story of PARFUM ALFRED SUNG

Trending: And why we decided to create a line of stationery. Read More

How To: Find out what the right fragrance profile is for you