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The Journal Blog

Designer In Training

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Designer In Training

Designer In Training

Flashback: Alfred's journey to becoming a master designer

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The Essence Of Style

The Essence Of Style

Flashback: This is the story of PARFUM ALFRED SUNG

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A Guide To Fragrance

A Guide To Fragrance

How To: Find out what the right fragrance profile is for you

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About the shop

We believe in simplicity, consistency and building a wardrobe with items you can wear season after season.  Versatile, sophisticated and easy to wear, our products are designed with purpose in Toronto, Canada by second-generation style-maker siblings, Jordin and Tamara Mimran.

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ALFRED SUNG ® Trademark of Mimran Group Inc. Used Under License By 2677835 Ontario Inc. © 2021