From the emerging working woman of the 80s, all the way to today- ALFRED SUNG has always been an advocate for female empowerment. For women alone, ALFRED SUNG has consistently created designs that are the essence of modern fashion, and modern fashion is constantly changing. We often ask the simple yet meaningful question, “what does the modern woman want”? We think today’s woman wants to be one of a kind, strong, confident and beautiful. From workwear to eveningwear, a new generation of women no longer accept the term “menswear-inspired” and we want to help them reclaim tailoring on their own terms. Side by side with women for 40 years we continue to change and be changed with them.