November 29, 2021
ALFRED Heritage Tee
When it comes to fashion, what’s old will always be new again. Just in time for the holiday season, we're upping the nostalgia factor with a limited edition ALFRED logo t-shirt, inspired by our archives, but designed for today. Available in limited quantities, the new vintage-inspired ALFRED laurel wreath t-shirt will ensure fashion watchers can channel their 90s Canadian style with ease.
VINTAGE LAUREL WREATH T-SHIRT
The t-shirt design originally appeared as part of a casual concept launched in 1991, simply called ALFRED. Billed as “basic essentials”, the inspiration stemmed from Alfred Sung’s nostalgia for the army surplus stores he used to frequent as a cash-strapped student in New York, which evolved into the concept of an everyday uniform. You can read more about the ALFRED stores of the 90s here.
